While many separated couples remain
amicable for the sake of their children,
Jennifer Lopez and Marc Anthony are
sticking it out for the sake of... Kohl's. Women's Wear Daily reported Monday that two clothing and accessories lines
by the recently-separated couple will debut as planned, albeit with slightly
different billing. The duo will no longer be promoted as
"the first celebrity couple to
simultaneously design collections for
one retailer," and the lines are now
being advertised as two separate
collections, supposedly the plan from the start. It's a smart move for Lopez, who has always been better at selling
"Jennifer Lopez"-branded products than staying married. Her fragrance
biz, which includes sixteen perfumes to date, essentially invented
celebrity fragrance as we know it and has earned around $1 billion since
launching in 2002, Women's Wear Daily reported last year. And her success with marriage? We're looking at a 0-for-3 record, not
including a broken engagement to Ben Affleck. Lopez should be eager to make the Kohl's line succeed, considering her
uncharacteristic failure with branded apparel in the past. The singer/ actress/entrepreneur recently told the New York Times that she felt like she "never got a fair chance to do it right" when it came to a Jennifer
Lopez sportswear line, which flopped after a 2001 launch.